Marketing Tool Box and Job Search Tools & Techniques
Marketing Tool Box - There are many tools you can use that will help expedite your job search and manage your career. With the expanded use of the internet you can today use widgets, gadgets, and other custom tools. If you're actively job hunting, you can add an application to your Facebook or MySpace profile so you can view the latest job listings without having to search. You can promote your LinkedIn profile by adding a LinkedIn button to your web site, blog, or networking profile. Employers are buried in a sea of resumes they don't want or like. Information overload affects everyone,especially hiring managers in today's economy. EVERY job search is in reality a sales and marketing campaign. To be successful a job hunter needs to:
to convince them to make a job offer. This is the same process used by mortgage brokers, stock brokers, and insurance agents to get new clients each and every day. It is sales and marketing, however, most job search books and websites are written by people with no background in sales or marketing. They are generally human resource professionals,career coaches, or academics educators. In contrast, my experience is over 30 years of successful sales and marketing experience in the private sector. The single, most used career marketing tool is your resume. Unfortunately, most job hunters write anduse their resume pretty much the same way. Success or failure in gaining an interview or contact from a perspective employer can depend on the quality and content of your resume. Your resume should explain how valuable your skills, talents and accomplishments would be when applied to the right company with the right job. Employers' most common complaint is they cannot find good help. Consider how pleased they will be to find someone who really wants to do the work they need done.Employers are most interested in finding out what you can do for them. To ensure your resume is given the attention it deserves, you must keep in mind the needs of the person who will be reading it. Employers Need to Know
Inspite of the advances of technology and the constant increasing sophistication of employers, job hunters have predictable habits and non-differentiating approaches. Equaling important tools in addition to your attention grabbing resume are:
Your job search strategy must be multifaceted and be executed simultaneously to be effective today!
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